Buitenhof | Identity restyle
Buitenhof has been a weekly discussion program since 1995. The program has been innovating in recent years, but it lacked an overarching design. They asked me to bring unity back to all their expressions, on TV and in all online expressions. The leader is built up so that the images can be replaced in the last half hour before broadcast. The above leader has also been completed in this way by editors on location. It was a fun challenge to do justice to the well-known identity, both in image and music, and at the same time create something fresh and new.
Art direction / motion design
Tom Schrooten
Tom Schrooten
Direction / production
Odette Toeset
Odette Toeset
Editor-in-chief
Lieke Kwant
Lieke Kwant
Online editor
Sakti Khedoe
Sakti Khedoe
Music
Jacob van de Water
Jacob van de Water